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UTM Builder

Build a campaign URL with source, medium and campaign tracking parameters.

Existing non-UTM query parameters and the URL fragment are preserved. Existing UTM parameters are replaced.

How to use this tool

Enter the destination URL, campaign source, medium and name. Add term or content only when needed, then select Build URL.

Important to know

Build a campaign URL with source, medium and campaign tracking parameters.

Existing non-UTM query parameters and fragments are kept; existing UTM fields are replaced. Avoid putting personal data into campaign parameters.

Formula and methodology

The five UTM values are RFC 3986 percent-encoded and appended as query parameters.

Example

A campaign name of Learn More becomes utm_campaign=Learn%20More.

Frequently asked questions

Will existing campaign tags be duplicated?

No. Existing UTM fields supported by this tool are replaced with the values you enter.